Recognizing These Talented Women’s Achievements in Web Marketing
There are over 11 million women-owned businesses in the United States, employing up to 9 million people. Women have been advancing the marketing industry for over a century and some have shaped the industry forever.
This list is in no particular order of achievements or influence, it is simply to recognize some of the remarkable women kicking butt in the world of digital marketing.
1. Sheryl Sandburg
To start the list is Sheryl Sanburg, the COO of Facebook, one of the biggest social media platforms across the globe. In this position, Sheryl has had the opportunity to see the ins and outs of the digital world and how it contributes to marketing.
2. Mari Smith
Speaking of Facebook marketing, Mari Smith is a leading Facebook marketing authority and was featured as one of Forbes’ Top Social Media Power Influencers in 2013. She offers corporate training sessions, keynote speaking, classes, and more to help share her knowledge with companies all over the world.
3. Marina Cockenburg
Marina is the Director of Digital for The Tonight Show Starring Jimmy Fallon. She is responsible for the surge in their following on social media thanks to the marketing schemes she implemented via Twitter. She has since strategically promoted their social media, resulting in 32 million followers on Twitter, more than 1.8 billion video views, and over 12 million YouTube subscribers!
4. Leslie Berland
Twitter’s Chief Marketing Officer, Leslie Berland, is also a queen when it comes to online marketing. Her professional history also includes PR and online communication. Naturally, leading the marketing department of one of the leading social media platforms requires an extensive knowledge of successful digital marketing strategies.
6. Alex Hisaka
In the world of content marketing, Alex Hisaka is a leading player. For over 3 years Alex was the Head of Global Content Marketing at LinkedIn. She recently made the change to hold the Head of Content Marketing position at IFTTT, an innovative tech company that offers app-linking options to make our digital lives run a little smoother.
6. Maryna Hradovich
A member of the SEMrush team, Maryna Hradovich serves as their VP of Strategic Growth and Development. As such, she has to use her knowledge of digital marketing to develop strategies that will ultimately help their clients. She is one of the founding members of the company and has contributed to their development since.
7. Susan Wojcicki
Currently the CEO of YouTube, Susan Wojcicki has a past in Google as the company’s first marketing manager and has since developed a strong understanding of the marketing world as it pertains to digital platforms. She has truly paved the way for other women in the field of digital marketing.
8. Ann Handley
Ann Handley is a digital marketing pioneer, and she was the world’s first Chief Content Officer. She manages a well-known company MarketingProfs, which provides companies with the tools to grow their digital marketing strategies. She is a keynote speaker and best-selling author, in addition to being the co-founder of ClickZ.com, a popular digital marketing news source.
9. Eve Mayer
Another player on Forbes’ Top 20 Women Social Media Influencers, Eve Mayer is an expert on social media marketing and other forms of digital marketing for businesses and CEOs. She is the Chief Marketing Officer of Splash Media, a digital marketing agency, and shares her knowledge with companies seeking to expand their online presence.
10. Susan Gilbert
Susan Gilbert is a skilled online marketing strategist who, as an entrepreneur for over 25 years, shares her knowledge with other entrepreneurs. Her knowledge of blogging and social media allows her to help companies looking to transition into the world of digital marketing or enhance their social media personality.
Influential Women Are Everywhere in Online Marketing
These power players have used their skills to build the world of digital marketing and have helped to pave the way for other women who wish to excel in this field, as well.
The list of incredible women is beautifully long, so share below the other female powerhouses who have inspired you in your career?