Coming Up With Valuable Content That Your Legal Client’s Will Find Helpful
Burdened by writer’s block? Don’t worry, it happens to the best of us. Finding interesting topics to write about can be challenging. But, connecting with clients and potential customers is crucial for maintaining high conversion rates. Keep in mind that you have information that your clients want. The trick is to formulate it into a blog post that is informative, engaging, and enjoyable to read. Upholding high web traffic and a popular online following are imperative in distinguishing the authority of an attorney or law firm’s website. Maintaining a blog that is engaging and informative can be the next step in truly making your business a success.
Brainstorming Blog Topics
Deciding upon a blog topic doesn’t have to be difficult. Write about topics that you are well versed in and that your audience wants to read. Sometimes, law firms and attorneys don’t understand how a blog can attract more clients. It’s simple, really.
Say a potential client is searching for general legal advice in her area. At this moment in her search she is not actively looking to hire an attorney, she simply wants to learn more about her options at the moment. With a blog, you can create content that could be helpful to your audience, while incorporating links to the related services you offer. After reading your blog, this client now has a better understanding of how she should proceed. Plus, by providing an her with an in-depth overview of the information she needed, she now trusts your legal expertise and feels confident in her decision to proceed to your website to schedule a consultation.
You don’t have to stick to topics that are directly related to your unique practice, either. That is to say, if you are an insurance claim attorney, you don’t only have to stick to insurance-related topics. Write about what your readers want to hear. If you are having trouble coming up with interesting topics, here are some suggestions:
- Answer frequently asked questions or clear up common misconceptions that clients often have.
- Provide advice or “how-to” guides for getting through confusing legal processes.
- Respond to relevant current events that may be of interest to your target audience.
- Describe your practice and help clients better understand what services you offer.
Thinking that writing and maintaining a blog isn’t important? Take a look at this inforgraphic created by John Engle:
Composing Concise Content
Maintaining a blog is important for a variety of reasons. For starters, it offers you the opportunity to incorporate additional keywords and content into your website. Keeping up with a blog that covers your niche and any subtopics that may be of interest to your target audience is an excellent way to boost web traffic.
You may like: “How Often Should You Be Updating Your Company’s Blog?”Hitting a block can hinder productivity and, in turn, cause traffic to plummet. Here are few different content ideas that may help you get back into the groove of things and overcome writer’s block.
1. Answer Frequently Asked Questions
This is one of the simplest ways to start. Set aside a blank legal pad on your desk. Throughout the day, jot down questions that you hear asked often, or that you find clients are commonly confused about. Chances are if they are asking these questions, so are other potential clients. When searching for the answers to something, especially potentially confusing topics such as legal aid or advice, users don’t want to have to search through tons of results to find an answer.
Compose a blog with an enlightening response to those frequently asked questions. This will help readers better understand the topic they have questions about. You can even include personal stories and experiences to help connect more closely to them. Using these questions and complementing keywords, you can create content that will drive traffic to your website and lead to conversions.
You may like: “5 Legal Content Writing Laws That Lawyers Should Never Break”2. Share Practical Advice and Helpful Suggestions
Similar to the suggestion above, this centers on providing information to those that may be looking for it. For example, if you are a divorce attorney, it may be beneficial to write an article about “How To File For Divorce”. You can use long tail keywords such as “5 Things to Know About Collaborative Divorce in Florida” to help direct local traffic towards you and put you in the path of potential customers.
Chances are the people who look to your blog for advice or suggestions probably aren’t proficient in law, or have an attorney on retainer. Using simple step-by-step “how-to” guides and incorporating infographics and legal videos into your blog posts will help your audience stay engaged. Provide them with the information they were looking for in an easy-to-read manner.
Discuss Current Events and Relevant Happenings
Once you have generated a good influx of readers and followers, you will need to provide them will a steady flow of content. Having a committed audience can help increase constant web traffic, social media traffic, and even help stimulate local word-of-mouth.
A great way to keep your viewers interested and engaged in your blog is by addressing local events and legal happenings in the news. If you are in a slump, or can’t come up with a good topic to write about, try a popular topic in the news or within the legal community. Interested parties may share it on their social medias and recommend it to their friends, who in turn, will find themselves on your website, driving traffic up.
3. Detail Your Practice and the Type of Services You Offer
This is where you can write about yourself and your legal practice, without trying to sell anything. This is a great way to introduce yourself to new clients, and to help established clients learn more about you. You can include links to internal pages on your main site that will help show clients the services you offer and how they can be beneficial to them.
Use keywords that your intended audience will be looking for such as, “What Does a Defense Attorney Do”. To supplement, you can include additional keywords that are more specific and have less competition, such as your primary city. It is important to remember that you aren’t trying to push your services on your reader, either. You are just trying to offer information that may be useful to them. Satisfied readers help increase traffic and leads to conversions.
Important Things to Remember
Writing a blog can be tough. Clicc Media Inc has a few tips and tricks to helps attorneys and law firms keep their blog interesting, relevant, and informative.
- Write to your target audience.
- Keep your content authentic-sounding and organic.
- Maintain professionalism, but don’t overdo it with attorney jargon and words that your clients may not understand.
- A friendly tone can go a long way with attracting readers.
- Play to your strengths and write about topics you know are popular and necessary.
In the end, the ultimate goal is conversion, hires, and organic web traffic. Maintaining a monthly blog can do wonders for increasing traffic to your website and can even help boost popularity on social media and within local channels.
You Don’t Have To Do It Alone
Clicc Media Inc is here to help. We offer comprehensive SEO services for lawyers, which includes content marketing. We also offer monthly blogs and video services to specifically cater to lawyers and attorney services. Our goal is to connect you with prospective clients by posting engaging blogs and informative content. Contact us today to schedule your one-on-one consultation with one of our SEO experts.