Maximize Conversions By Utilizing Your Firm’s FB Page Many people think Facebook’s sole purpose is to share pictures and thoughts with friends and family around the world. However, Facebook also offers a number of excellent marketing tools for business professionals, such as law firms, that can help you reach out to the over 900+ million […]
Coming Up With Valuable Content That Your Legal Client’s Will Find Helpful Burdened by writer’s block? Don’t worry, it happens to the best of us. Finding interesting topics to write about can be challenging. But, connecting with clients and potential customers is crucial for maintaining high conversion rates. Keep in mind that you have information […]
Your Profile Should State More Than Just Your Accolades, Let Your Audience Know The Real You Source When a potential prospect visits a website, the “About Us” page is one of the most viewed. Why is this so? Well, most prospects are curious to know the person, business and brand behind the website prior to […]
Simple Steps That Can Make All The Difference In Visitor Conversion A law firm’s website should be more than just creating a standard landing page. A website is, essentially, a representation of your firm’s brand, of the attorneys within the practice and your authority and knowledge base within your field. Not to put any pressure […]
Catapult Your Law Firm’s Engagement Efforts with Hashtags Source Once upon a time, I scoffed at the idea of using hashtags in my posts. As a content writer, I now know the error of my once skeptical ways. Initial mistrust aside, I was unsure of how this strategy even worked. It wasn’t until I did […]
Simple Web Updates That Can Make All The Converting Difference Ever wonder why your website isn’t converting? Well, It could be that your website is outdated and does not reflect the components that help turn a visitor into a potential lead. Don’t get us wrong, we‘ve come across several “updated” legal web designs that just […]
Let Know The World Know Who You Are With A Company Intro Video If your law firm has yet to begin its video marketing efforts, then it has already fallen behind in the competitive internet marketing race. Video marketing is a highly useful tool which helps boost your company’s brand and target specific consumers – […]
Growing A Strong Backlink Profile For Your Law Firm’s Website Source To help your law firm rank within Google’s “3 Pack” (local listings) and organic web results, you must execute a variety of online marketing tactics. Publish monthly posts in the form of blogs, incorporate video marketing and link building. Most importantly, always remember to […]
Is Your Website Guilty of “Content Negligence”? Source Seeking the advice of a legal expert involves a great deal of research. Your firm’s website is often the first place a potential client visits before committing to your legal representation. Of course, not all consumers understand legal jargon as well as a professional does, so it […]
