Maximize Your Rankings by Minimizing Your Obstacles.
Gartner.com reported that, by 2016, mobile data traffic will experience a 53% growth, making mobile phones a hot commodity amongst users who browse the web. With the demographic of mobile web users growing significantly per year, it’s more important than ever to make sure your website is easily accessible on more than one platform. Increasing site traffic and creating the ultimate user experience can be achieved by creating content with mobile in mind.
Mobile is Modern
Mobile devices can provide pretty much anything we need—from scheduling meetings and connecting with friends and family to more leisurely activities like ordering our favorite take-out and buying a movie ticket to avoid ticket lines. KPCB reported that, by 2014, mobile apps account for 68% of money made on mobile. This is evident when considering how mobile interfaces are dominating the consumer world with services such as Uber, Yelp and Spotify, which provide us with easy access from virtually any location. Simply put, going mobile is a huge because it’s user friendly.
What Does Going Mobile Mean for Your Business?
From a business standpoint, convenience should always be priority when creating a positive user experience for customers. You want your customer to have easy access to your services via a fast and responsive website with informative content. While it’s obviously important to deliver concise, relatable web content to users, optimizing the quality of your content shouldn’t be limited to desktop. With mobile traffic’s percentage increasing 1.5x per year, smartphones are the new “It” tool and lagging behind is not an option if you want to improve your mobile rankings. The solution? Create content that works across all platforms.
How Can I “Think Mobile” Without Sacrificing Quality?
The quality of your content should stand out no matter what device it’s viewed on. Here are a few things to consider when creating content with mobile in mind:
- Be Efficient – Mobile devices allow much less space for content, so make every word count. This doesn’t necessarily mean that longer content is a bad thing. Readers don’t care for flowery words or overused syntax, so provide as much information as you can with only the necessary amount of content to help get your point across.
- Reel the Reader In – Using short, but original clickbait headlines help engage the reader early-on. Lengthy headlines don’t translate too well on mobile devices.
- Bring Key information to the Forefront – When scrolling through a website for information, we tend to end our search once we’ve found what we need. On a mobile device, you’re already limited to a certain number of characters, so it’s best to prioritize your information wisely. Front load your key points to engage the user early-on–key points should be incorporated in the first paragraph. The same concept applies when viewing content through a desktop. You’ve got a small window of time to engage the user, so use this time wisely.
The wave of mobile content is rising at an enormous pace, and the trick is to follow the current efficiently without sacrificing the quality of your delivery. Call us at 954-271-3111 today to find out how you can transition your business to help accommodate the growing mobile trend.