Building a brand image for your dental clinic is essential to help you create awareness, build your reputation, and maintain your individuality. All of this is meant to help to attract more patients and grow your practice.
There are many benefits of having a professional brand image created, especially for your dental marketing strategy.
- It improves the credibility of your dental clinic, and this helps to breed trust between your members and the patients (both new and old). When your brand is known to deliver quality service, patients feel relaxed knowing that they are in good hands. Your staff is also happy and proud to be part of a capable team.
- For potential patients, branding reduces the potential risk that they face by choosing your business. You have spent so much time, resources, and energy into building your brand and reputation that you’re likely to deliver for them. Making their choice easy.
- People will be willing to pay more for your brand. If your brand is well-known and has an excellent reputation for exceptional service, people won’t mind paying your service price.
These are some of the benefits of building a brand image for your dental clinic. But how do you go about it? What are the tactics that you have to adopt? Below are some tips to help you out.
1. Create the Right Logo
This is probably an obvious tip, but the emphasis here is on the word ‘right’. Your logo has to be very detailed and reflect the values of the brand you’re building.
Your dental clinic logo will be the first identity of your organization, so it has to be very specific to you and unique as well, and different from other doctors’ office logos. Some of the things that you should consider in your design process are your target audience and demographic, the image that represents what you do at your clinic and how you want them to serve you.
2. Pick a Location Accessible to Your Target Audience
Like any other business, the location and accessibility of your practice will be crucial to your success. You should ensure that your site is suited to the people that you’re trying to reach out to. For instance, if you’re trying to reach families with kids, it is recommended that your location be close to schools or suburban areas.
However, if you’re targeting professionals, you should consider your city’s business parks and other spots where adults and working teenagers can easily reach you. When you’ve found an area that suits you, you can establish your presence in that area by distributing pamphlets or flyers to corporations, small businesses, restaurants, and schools. Be sure to have your logo and contact information easily visible on these marketing materials.
3. Be Consistent in Delivering a High-Quality Experience for Your Patient
To build the right image for your brand, you have to be known for something. You’re the one to determine your brand’s image and reputation by consistently delivering a high-quality patient experience.
Firstly, you have to ensure that your business delivers on the promise it makes. But if you’re promising one thing and doing the opposite or underdelivering, not only will you be creating a negative image of your brand but your inconsistencies will also give people a distorted view of your brand. So sticking to your promises and consistency will help create the positive experience you want to provide.
For example, if you promise a free consultation, don’t do a bait and switch and charge. Make your wait time as short as possible if that’s what you promise.
4. Ask Your Clients to Write Testimonials
Having a credible online presence is vital to gain more patients. People are likely to turn to the internet to research your dental brand. So, you have to provide them with information that is satisfying and convincing. And the best way to do this is by the testimonials of clients. Word of mouth recommendation is a big deal in this current age.
Since you’re providing your customers with high-quality service, they will be more than willing to write positive reviews about your brand online. So, you should reach out to them and ask for their honest reviews. This will increase the value of your website.
People’s testimony of your local community’s dental brand will also boost your ability to attract more people. This way, your brand will continue to have a positive image before your customers and prospective clients.
5. Create a Universal Message
Create a positive and inclusive message for your brand that can reach out to people of different ages, genders, and demographics, so that everybody feels well represented by your brand. Try as much as you can to be specific with your goals and message, so that it is clear what your brand stands for. However, you must be careful not to pass any of your messages to discourage a potential patient from contacting you.
Like in other industries, you must build a brand image for your dental clinic to be able to dominate on the web. The tips listed in this article are some of the small yet effective tactics that can assist you as you begin the process. Remember, ensure that the image you create is consistent with the core values and goals of your dental clinic.
Natasha Sokolov is a freelance content writer who digs deep to bring out fresh aspects of the topic she writes about. She can write on any topic under the moon in particular niches such as branding, digital marketing and online businesses.