Developing New Keywords That Will Increase Your Website’s Traffic
Keywords are an extremely important part of building a website. They are how your potential customers will find you. Developing unique keywords that will rank high and have little competition can be tricky. But the right set of keywords can be what truly makes or breaks your website. While you may be tempted to use generic, commonly searched for words, such as “accountant” or “legal advice”, keep in mind that you don’t want to attempt to compete with long-established websites. Due to their PageRank or overall authority on the subject, it is likely Google is favoring their sites.
Instead, it is best to use keywords that are more specific and thus have fairly low competition, but are still likely to be used by your potential customers. For instance, using the phrase “What is the IRS CP2000 Notice Letter” or “dog bite legal advice in Jacksonville” will drive clients looking for those more specific keywords in your direction.
How to Find Low Competition, High Ranking Keywords
Discovering keywords that aren’t in high demand by your opposition but are still commonly searched for by your desired audience can be difficult. The Internet is a very big place, and you don’t want to get lost among the hundreds of other people trying to get a good ranking on Google. With the right tools and assistance, you can target a powerful list of keywords that have an excellent standing with minimal rivalry.
Keyword researching can be done by searching various words or phrases and observing the results in terms of Page Ranking, content relevance, link authority, and more. Through a process of discovery and eliminating, you can compile a list of keywords that appear at the top and have a large amount of per month searches.
You want to be able to beat out the competition so your website appears within the top results of the first page. While this procedure can be conducted manually, it is recommended that you invest in tools that will help make the process a little less tedious.
Here’s a list of a few free research resources that you may find helpful:
- Moz.com offers a number of free resources that will help further your SEO campaign, including the nifty MozBar.
- Google Keyword Planner can help you discover variations of your desired keyword, and suggest similar ones that may work for you.
- Google Webmaster provides users with a plethora of useful tools, including the ability to see what search terms your website is showing up for. This can be found under “Search Analytics”.
- Semrush.com offers keyword analytics in their free version and features expansive results with their premium plan.
- Keyword Tool is another great tool for discovering long-tail keywords though I recommend it be used in conjunction with another website.
- “Noob Guide” to SEO analysis tools is a great quick guide that breaks down SEO tools further (those listed above and others).
How to Tell What Keywords Are Low Competition
There are a few factors you should remember when analyzing the competitiveness of a certain keyword. When doing a Google search for a particular keyword phrase, you should analyze the results to help you determine your likelihood of getting your website on that coveted first page.
For starters, take a look at the first 10 websites in the results page and determine the following:
- Do these pages have high authority URLs that end in .gov, .edu, or similar?
- How relevant is the site’s content?
- Do these websites display the same or similar information as yours?
These questions will help you to determine whether a keyword is worth pursuing. If you have a lot of authoritative page results, but they are irrelevant to the content being searched you may have a good chance of beating the competition.
For example, if a user is searching for “funny president quotes” they may find a link to the White House, but relevance would dictate that your blog post of “Funny Quotes Said by the President” may rank higher than the government website.
The type of sites that come up when you do a search will also help you figure out how competitive a keyword is. Weaker sites like forums, directories, and niche sites with minimal links and content will be easier to outrank than more established sites. The age of the domain, relevance to the subject, strong backlinks, and more can all contribute to the ranking of a page and its keywords.
Look into all the prominent rival websites to understand how they are using their SEO tactics. Ask yourself the following:
- Do they have a prominent number of social shares?
- Does their website have a reliable and legitimate list of backlinks?
- What is the Page Rank of the domain?
Answering these questions will help you determine if a keyword generates websites that are high or low competition against yours. Generally, medium-tail keywords will generate more opposition since they are less specific. Long-tail keywords will help to generate less aggressive results. For example, “baking tips” will generate tons of results, whereas “easy baking tips for beginners” will generate a more specific list of sites. The trick is to find a long-tail keyword that is commonly searched for but does not pose a strong competition.
How To Utilize Those Keywords To Rank High
Depending on your website’s particular content, you can either choose to employ medium-tail keywords or long-tail keywords. As you could guess, the names refer to the number of words used in the phrase. Generally, long-tail keywords produce fewer search results, but they are ideal for driving customers to a specific niche or subject.
Medium-tail keywords are likely to generate more results and thus more competition. Ideal keywords have little competition, a high search volume, and top rankings on Google. Through the use of strategic and relevant content, links, and keywords you can get your site right in front of your targeted clientele.
Once you have generated a powerful list of keywords, you have to utilize them properly to ensure they appear high on a list of search results. To do so, you have to strategically include them and variations of them in your content.
This can be done through a number of ways.
- Include your optimized phrases in anchor text, in titles, and in URLs.
- Create informative and engaging videos focused on your particular subject matter and include some key phrases and words in your title and description.
- Use informative and engaging infographics that encompass your keywords and help to illustrate your goals and subject matter to prospective clients.
Creating content that users are looking for and embellishing them with your high standing keywords will be sure to increase relevance and rating which will, in turn, help to increase your conversation rates. Always remember to create your content geared towards your intended audience and not towards a search engine. This will ensure user satisfaction and will help boost your ranking.
Clicc Media Inc is Here To Help
If you managed to get through all that and are still excited (or at least prepared) to take on the task of researching and developing keywords that are top-rated and don’t have tons of competition, we salute you!
However, we understand that this can be a particularly daunting task, especially for those who don’t entirely understand the SEO process. That’s where we come in. Our comprehensive search engine optimization plan offers a wide variety of helpful services including keyword research to help your website grow substantially!