Don’t Make the Mistake of Neglecting Your Organic Traffic
When it comes to driving potential clients to your website, there are a number of ways you can go about it. Typically, the two most fruitful methods are via organic traffic from search engine result pages (SERPs) or pay-for-click (PPC) marketing. While both can be effective in boosting the number of people you get to your website on a daily basis, there are some very significant differences with organically produced or purchased results.
At Clicc Media Inc, we have helped dozens of clients understand how to best employ the two, and we have learned that too many companies, both big and small, have a tendency to underestimate how effective organic results can be in bringing people to your website, which can ultimately lead to conversions!
Understanding SEO Marketing Schemes
When it comes down to it, the biggest difference between generating organic traffic and investing in a PPC campaign is just that – organic traffic doesn’t require a monetary investment. Pay-per-click advertising can rack up cost-wise and that means spending valuable money that can be better invested in other aspects of your company. Now, that’s not to say that PPC ads don’t have a significant place in the world of web marketing and search engine visibility – they certainly do! However, you can save tons of money annually by reducing your investment in PPC campaigns and focusing instead on how you can maintain that level of web traffic for free (or a drastically reduced cost) with organic marketing solutions.
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Regardless if you are new to the world of search engine optimization and content marketing or just looking for a new or improved marketing plan, Clicc Media Inc has solutions for you. Here’s why we swear by organic traffic and how it can be beneficial for saving you money and even increasing traffic to your company’s site.
Reliable and Sustainable
One of the best things about organic marketing is that you can feel confident in knowing that you won’t be booted off your ranking or lose visibility if something changes, like an unexpected change in budget or marketing developments. Organic traffic means you are the one coordinating the visibility of your site on SERPs and you can be sure it continues as long as you maintain your site and stay on top of your SEO tactics.
The most important thing to remember about a content marketing plan that relies solely or primarily on PPC ads is this: they disappear when you stop paying. While they are an excellent option for businesses that are new, just emerging into the world of web and mobile traffic, or looking to promote a new service or operation, paying a ton of money to generate search engine traffic just isn’t logical! Plus, it is unnecessary. With the right team on your side and some research, you can create a marketing plan that will have you ranking on SERPs without the exuberant advertising costs.You May Also Like: “Why Am I Ranking Better On Google Than Bing?”
Another excellent result of ranking on SERPs via organic traffic is the credibility it gives your company and your site! Think about it, whenever you search for something on Google, Bing, or a similar search engine, you tend to stick to the first three or four links. These are typically viewed as the most credible, most reliable, and most relevant results. The thing is, with some strategically chosen keywords, you can achieve a high ranking that will put you in line with the competition as the best choice for whatever your potential client needs.
Popularity and Visibility
According to research data, between 70 to 80% of Google and Bing users ignore the paid ads and instead turn to the organic search results instead. Instead of putting your money into paid ads that might just get overlooked, invest in building up organic search results and ranking on SERPs. If you don’t know where to start, don’t worry! Clicc Media Inc will work closely with you to help create SEO content and keywords that will boost your ranking on Google, Bing, and even other popular search engines!
You Aren’t Alone
When we go to a dental office, the dentists don’t expect us to know what kind of work we will need to help our teeth stay healthy. The same goes for other businesses, like yours! At Clicc Media Inc, we understand that you may not be up-to-date on the ins and outs of the web marketing world. That’s where we come in! You can trust us to analyze, update, and maintain your website and analytics to help you bring those prospective customers to your website and help turn site views into actual conversions. Contact us today at 954-271-3111 to schedule a one-on-one consultation with one of our experts.