Learn Why You Can’t Just “Set it and Forget It”

Time and time again we have seen business owners fail to truly reap the full benefits of paid ads due to a lackluster campaign that was set up inappropriately from the get-go. Because of this, business owners become hesitant when marketing companies offer to provide PPC management as part of a campaign strategy.

Here’s the thing – when it comes to pay-per-click (PPC) campaigns, they can actually be a great way to drive traffic to your website. When implemented properly, you can turn that traffic into conversions – which means increased revenue and business growth for your company. The trouble is, many business owners with little knowledge of the web management world may not understand how to get the most out of their paid ad campaigns.

Allow me to elaborate further.

You Can’t Just Set It and Forget It

Sometimes clients believe they can just set it up and forget about it, only to later wonder why they are not seeing results. This way of thinking is what ends up losing a lot of money for companies. If you wish to really get the most out of your pay-per-click campaign, monthly or evenly weekly “maintenance” is necessary. The number of campaigns you are running on your account will determine how many team members should be managing it. Usually there might be an Account’s Manager and then an associate to assist them; it can range from one person to even 5+ to cover different areas of the management process.

Regular Maintenance Is Key

Remember, PPC services should include more than just AdWords implementation. In order to grow and develop a successful PPC campaign, you must incorporate A/B testing into your strategy – this includes but is not limited to:

  • Routinely updating your keywords to remove less performing ones, and adding new ones that could generate new leads.
  • Routinely updating text ads and images (for dynamic ads) to change the lower performing ads and testing different call to actions and word phrases to see which attracts more clicks.
  • Updating ad extensions and testing which ones compliment your ads better.

All of this is to help improve your performance and generate more leads but it is also important to track your changes, which brings me to the next point.

Keep a Guide to Track Your Changes

It is important to make note of the changes made on the campaign so the same action isn’t repeated over and over again. If you remove a keyword but can’t remember why you did it or when you did it, then you might make the mistake of adding again and diluting your efforts, or worse adding a keyword that is a huge budget burner.

Changes to a campaign are made because you are looking to improve your results and refine your ads to target its immediate audience. You are looking to make each click count and remove elements that are generating clicks but wasting your elements.

You should keep track of performance metrics such as clicks generated, impressions, CTR, conversions, average cost per clicks and more. If you don’t have the time to do this yourself then invest in someone who will and will elevate your campaign to the next level.

Dominate Search Rankings and Get the Most from Your Web Campaign

There is a lot of work that comes into play when setting up a successful PPC campaign, including researching high-quality keywords, scheduling, ad analysis, and more. You can set up a campaign for your website yourself, but without putting the necessary effort into all the aspects of this type of ad campaign, you may find yourself burning through your budget without seeing any results.

 You May Also Like: “How To Get Started With A Successful Google Adwords Campaign 

At Clicc Media Inc, we are not only experts at building websites, we also offer dedicated internet marketing services. We serve all industries nationwide and can work closely with yours to produce the quality online presence your business needs. To schedule your one-on-one consultation, contact our Pembroke Pines office at 954-271-3111!

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